'Unhealthy' food and drinks have starring role in kids' TV programs, UK study finds

Unhealthy food and drinks are common in kids' TV programs broadcast in England and Ireland, and frequently portrayed in a positive light, reveals research. Statutory legislation to curb children's exposure to high sugar and fat in food/drink in TV adverts was introduced in the UK in 2007, and similar regulations have recently come on stream in Ireland. But these aren't applied to program content, say the researchers.